Remove Acquisition Remove Networking Remove Organic Search Remove Sales
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Reflections on 2020: Nick Hedges, MomentFeed

socalTECH

In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. In addition, in this new digital first world, nearly every type of purchase from what's for lunch, to where's the nearest ATM, starts with a 'near me' search on Google, Yelp, or one of the many other discovery networks.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.