Acquisition Organic Search Organization Web 
socalTECH
DECEMBER 28, 2020
In 2020, the pandemic radically changed the customer acquisition process for many consumer-facing industries. And we saw a record number of 278 million clicks to local web pages as more consumers looked to connect with businesses locally. Are you a founder, CEO, or investor who would like to participate?
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.
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