Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50 increasing conversion from 12.5%

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. These give good customer connection and SEO.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 23, 2017

Social media as a marketing tool is here to stay, and is now widely accepted. According to a recent social media industry report , 92 percent said that social media is important to their businesses, and more than half report it helped them improve sales. These give good customer connection and SEO.

Media 59

Media Marketing Social Media Resource 59

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. These give good customer connection and SEO.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 92

Media Social Media Marketing Resource 92