Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50 increasing conversion from 12.5%

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

JUNE 13, 2015

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 108

Social Media Media Marketing Resource 108

Startup Professionals Musings

DECEMBER 1, 2013

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

Media 59

Media Marketing Social Media Resource 59

SoCal CTO

MARCH 5, 2007

However, Elgg could power 100,000 networks and it would make no difference - there is no revenue stream as we give everything away under a GPL license. Technology Advisor Technology Roles in Startups Pricing Customer Acquisition Sunk Costs and More -. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0

Southern California 150

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Startup Professionals Musings

OCTOBER 23, 2012

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

Media 92

Media Social Media Marketing Resource 92

SoCal CTO

MARCH 22, 2007

Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. The level of resumes we get through our LinkedIn networks is top notch. Weve also found that other social networks such as FaceBook and MySpace to have almost no results when it comes to recruitment.

Blogging 150

Blogging CTO Coach CTO Hire Southern California 150