article thumbnail

Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

Metrics 260
article thumbnail

Startup Metrics

SoCal CTO

In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.

Metrics 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. And here is your moment of zen … the full deck with many additional slides. An abbreviated version of this post appeared yesterday on TechCrunch. “There’s something going on in LA.”

article thumbnail

Interview with David Sacks, Geni and Yammer

socalTECH

David has a unique perspective on the Southern California technology environment, having been the COO of PayPal before its acquisition by EBay, and having had the full Silicon Valley experience. You could just sit and add people to your own family tree program, but people hadn't applied Web 2.0-style,

Yammer 133
article thumbnail

A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

Anything requiring lead generation and/or customer acquisition I call Matt Coffin. I don’t personally invest in angel deals in the web/tech space because of potential conflict with USV down the road. We all want authorities who are smarter on specific topics than we are. I see all the deals come together.

Guide 293
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0: The Present Era.

article thumbnail

This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

New funding will be applied toward user acquisition and to expand into new product categories (gourmet food, wine and new services). Free experience is web and mobile app-based, has ads, limited skipping, and limited listening time (40 hours/month). Competitor: Slide. Total: $41.0mm plus undisclosed Series A.