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Diversis Capital Backs SalesRabbit, Eyes Acquisitions

socalTECH

SalesRabbit offers up both native mobile and web-based software aimed at field sales organizations. In a statement, Diversis co-founder and Managing Partner Ron Nyot said that it is now "actively identifying strategic add-on acquisitions to broaden the product portfolio.". The company is based in Utah.

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Signal Sciences Acquisition By Fastly, Worth $775M, Completes

socalTECH

The acquisition of Venice, California-based Signal Sciences --worth $775M--by Fastly , has officially completed, Fastly said on Thursday. According to Fastly, is will combine its edge cloud platform and existing security offerings with Signal Sciences' web application and API security solutions.

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j2 Global Acquires Australian Web Hosting Firm Web24

socalTECH

Los Angeles-based internet services giant j2 Global is continuing to build out its vast empire of Internet services, saying this morning that it has acquired Australian web hosting company Web24 Group Pty Ltd. j2 Global said the acquisition moves the company into the web hosting arena. READ MORE>>.

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Amazon’s Selz Acquisition is Encouraging News for Small Businesses

Tech.Co

Many have seen the acquisition as an attempt to fight back against Shopify's rampant growth during the coronavirus pandemic. The Amazon/Selz Acquisition. Amazon's acquisition of Selz doesn't represent a dramatic change to its business model. A good alternative to BigCommerce with better web design. Test Score. See Deals*.

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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Startup Metrics

TechEmpower

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. What does the business do?

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ValueClick Sells Web Clients Business

socalTECH

Westlake Village-based web advertising firm ValueClick said late Monday that it has divested its Web Clients promotional lead generation business. ValueClick acquired its Web Clients business in 2005 for approximately $141M. Tags: valueclick clients merger acquisition lead generation. Name of the buyer was not disclosed.

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