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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Web service that allows parents to monitor children’s activity on social networks in realtime for about $10/child/month. Scans the web for a kid’s activity in realtime and sends alerts. -Co-Founders Formerly known as Fonelet Technologies.

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Digiday Mobile: The Future Of Mobile Media Live

Tech Zulu Event

Panelists will offer concrete insights into a variety of mobile marketing and content issues: campaign sizes, appropriate approaches to measurement, SMS vs WAP banners vs in-app advertising, emerging ad formats, ROI vs online display, search and email, along with the impact of targeting on performance. Derek Merrill, VP Product, MoVoxx. .

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