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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. 2) Advertising in the Facebook ecosystem. I've seen numerous startups revamp their entire business based on the performance of Facebook advertising vs. more traditional online marketing approaches. (3)

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Catching Up With Joanne Bradford, Demand Media

socalTECH

The company went from a venture backed high tech startup to an IPO as a publicly traded firm, and over its time has battled the perception of being a "content farm", suffered through Google and its Panda update, and now has emerged as a major content partner for Google, via YouTube. For Legalzoom, it's a very different model.

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