socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. Tags: metrix television advertising content testing rating. READ MORE>>.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Hummer Winblad's Ann Winblad and Palomar's Jim Gauer sit on the firm's board.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm, which is headquartered in Mountain View, also has operations in El SEgundo, and was founded in Los Angeles.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

socalTECH

DECEMBER 16, 2009

Los Angeles-based Ace Metrix , which operates an online service which provides analytics for television ads, announced today that it has raised $6.0M The round was led by Leapfrog Ventures, and also included prior investors Hummer Winblad Venture Partners and Palomar Ventures. in a Series B funding round. READ MORE>>.

Palomar 133

Palomar Advertising Venture Capital Los Angeles 133

socalTECH

JULY 8, 2009

Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Steve Goldman: Very little.

Advertising 100

Advertising Palomar Startup Customer 100

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153