article thumbnail

Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. Tags: rifkin evan advertising mobile capital venture burstly. READ MORE>>.

Tool 157
article thumbnail

SweetLabs Snags $13M

socalTECH

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. The round was led by Intel Capital, and also included prior investors Google Ventures and Bessemer Venture Partners.

San Diego 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
article thumbnail

App is Crap (why Apple is bad for your health)

Both Sides of the Table

And being gateways to the customer they naturally extracted their pound of flesh from mobile application developers. Google would soon follow with their own phones, it was rumored. So Apple has encouraged application developers to set loose building apps. Let’s start with Google’s Android.

Brentwood 326
article thumbnail

Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Kind of obvious, huh? No, I don’t think so.

article thumbnail

Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.

article thumbnail

Interview with Bryan Biniak, Connected Travel

socalTECH

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage.