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SweetLabs Snags $13M

socalTECH

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. According to the company, the new funding goes towards growing Pokki, the desktop app platform it launched in June.

San Diego 140
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Burstly Snags $1.8M For Mobile Ad Tools

socalTECH

Burstly is developing mobile advertising tools for the Apple iPhone and Google Android platforms, which allows application developers to manage and optimize their advertising inventory. Tags: rifkin evan advertising mobile capital venture burstly. READ MORE>>.

Tool 157
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Interview with Bryan Biniak, Connected Travel

socalTECH

At the intersection of those two is Los Angeles-based Connected Travel (www.connectedtravel.com), the startup which is behind Honda's Drive Drive platform. We have built an application services platform for vehicles, and our first customer was actually USAA. We had an advanced application development and innovation team.

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Kind of obvious, huh? No, I don’t think so.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. In the same year Salesforce.com launched a SaaS CRM platform to compete with Siebel. Or would it? Steve Jobs?

Brentwood 326
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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.