Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. I’ll explain in detail below.
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socalTECH
MARCH 12, 2019
We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage. That's the hard part.
socalTECH
FEBRUARY 10, 2011
Hamilton Chan is founder of Los Angeles-based PaperLinks (www.paperlinks.com), a new startup which is developing mobile applications which take advantage of QR codes--the 3D barcodes which are cropping up everywhere--to help users marketers go beyond just linking those codes to web pages, but also to power social applications.
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
socalTECH
SEPTEMBER 23, 2008
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.
Both Sides of the Table
MAY 23, 2012
This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. Businesses are also one-click from advertising through Google and now Facebook.
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