socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

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Advertising Bertelsmann Software Santa Monica 100

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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Advertising Bertelsmann Los Angeles Content 100

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

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socalTECH

JUNE 27, 2016

Vemba, which is based in Toronto but has offices in Los Angeles, said it raised $5M in a Series A funding, which was led by Upfront Ventures and Bertelsmann Digital Media Investments (BDMI), along with the Enterprise Fund at the John S. and James L. Knight Foundation. The Upfront investment was led by Mark Suster.

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Bertelsmann Funding Los Angeles Content 113

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). We spoke with Gabe to learn more about his company�which is backed by Bertelsmann and Upfront Ventures--and what it is working on. We're funded by Upfront Ventures, Bertelsmann, and others.

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Bertelsmann Advertising Startup Santa Monica 100

socalTECH

JULY 20, 2011

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. That led me to a venture capital firm, Bertelsmann Ventures.

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News Entertainment Startup Bertelsmann 173