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Nativo Raises $20M For Native Advertising

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Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

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YieldMetrics Harvests $1.7M For Ad Analytics

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Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

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Upfront Ventures To Canada With Latest Video Funding In Vemba

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Los Angeles-based venture investor Upfront Ventures has made a new investment in the video distribution and content discovery area, with an investment in Canadian firm Vemba. Vemba said it will use the funding to further its offerings, and also plans an expansion of its offices in Toronto, Los Angeles and New York City.

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Interview with Jennifer Sargent, HitFix

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Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

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