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Hydra Launches Ad Tracking Software

socalTECH

Beverly Hills-based Hydra has launched a new, proprietary ad campaign tracking software product it is calling HNv2, the firm said Thursday. According to Hydra, the online ad tracking software is designed to help its publishing partners prevent fraud and the promotion of campaigns in unauthorized channels. READ MORE>>.

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Interview with Zac Brandenberg, Meteor Games

socalTECH

A few weeks ago, Beverly Hills-based Meteor Games , the latest startup from the founders of NeoPets, announced that it had hired Zac Brandenberg as its CEO. Zac Brandenberg: Meteor Games is a game design studio, focused on casual social games. Zac, thanks for sitting down with us today. What's the story behind Meteor Games?

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. The real estate impact of this activity can probably be traced to the 2011 arrival of Google in the Frank Gehry-designed “binoculars” building on Main Street in Santa Monica. In some cases, these people can walk or bike to work. In West L.A.,

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Last November, the Web-search giant opened a flashy new office in Venice to focus on engineering, sales and advertising; the company will lease close to a quarter-million square feet in the neighborhood by 2014. David Sacks, a corporate vice president at Microsoft, owns a Beverly Hills house where Quentin Tarantino filmed "Pulp Fiction.".