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The Future of Advertising will be Integrated

Both Sides of the Table

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. So I’ve spent the last few years checking out companies that are trying to solve for this problem. Holy Shiitake !

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.