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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Total Raised: $21.4mm. See: TechCrunch. Kontagent. -A

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners). That’s convenience when your VC is hoping to write the next $20 million check.