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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

socalTECH

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets. Internet Brands had gone public just three years ago.

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Sponsor post: Discount to tomorrow's DFR, and win a ticket to digiday:APPS

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Join us as we kick off the holiday season in grand style and bestow the Digital Family Outstanding Achievement Honor on Scott Painter, Founder of CarsDirect and Entrepreneur. Nowhere else can you find the top app experts converging with the biggest names in advertising and marketing. Use discount code: DFR30 to receive $30 price.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Scott Painter , founder of CarsDirect has created TrueCar (backed by GRP Partners). That’s convenience when your VC is hoping to write the next $20 million check.