Berkonomics

MAY 30, 2019

Growing weary of paid advertisements. We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).

Case Study 120

Case Study Study Customer Custom 120

Berkonomics

JUNE 30, 2012

We have grown more than a bit weary of most advertising, no matter in what form. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. Dave’s book: Positioning. That story can be in print or in multimedia form.

Case Study 212

Case Study Study Social Network Advertising 212

Tech Zulu Event

JULY 31, 2013

This first video they did became viral and the CMO, Jeffrey Harmon , paved the way to create an entertaining brand web series called Diary of a Dirty Tongue. They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. Here is a YouTube marketing case study they did.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101