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Rubicon Signs New York Advertising Firm

socalTECH

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Rubicon Bolsters Certified Inventory Effort

socalTECH

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Tags: rubicon project online advertising invenstory adsafe. READ MORE>>.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Santa Monica-based Rubicon Project has tapped a New York company, Katz 360 Sales, to sell premium display ads to advertisers, the firms announced today. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Incubated by Clearstone Ventures in 2008. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

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TechZulu Recaps: The Annual Startup Forecast

Tech Zulu Event

Speakers listed: Brock Pierce – Digital currency pioneer investing in Bitcoin, games, and online gambling businesses; Clearstone Global Gaming Fund. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! The company hopes to prepare advertisers for varying screen sizes.

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Interview with Mark Suster, GRP Partners

socalTECH

billion to Yahoo, we did CitySearch, we invested in the largest travel site in Europe, called LastMinute.com, and also CyberSource--a number of very early stage, Internet companies. Obviously, this being LA, we're also very interested in digital content and distribution. We invested in Overture, which was sold for $1.2