Remove Advertising Remove Company Remove Santa Monica Remove Screening
article thumbnail

VideoAmp Wins Warner Bros. Discovery

socalTECH

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. According to VideoAmp, it will measure cross-screen campaigns for Warner Bros. Financial impact of the win was not announced. VideoAmp is led by CEO and Founder Ross McCray.

article thumbnail

Outcast Links With ECOtality On Advertising Network

socalTECH

Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations. Financial details of the link between the companies was not disclosed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

GumGum Sports: Lost Opportunity For Sponsors At Women's World Cup

socalTECH

Santa Monica-based GumGum Sports , which uses computer vision technology to analyze the value of sponsorship of sporting events, says that the recent matches at the World Cup, featuring the U.S. Women's National Team, was a lost opportunity for the tournament.

article thumbnail

Mindshare LA Brings the Power of “Play” to Santa Monica

Tech Zulu Event

Campbell quickly formed a thriving community he calls “Mindshaians” who flocked to attend his various salons, workshops, screenings, and cultural outings. “In will be held in Santa Monica April 26 th at the V Lounge. The post Mindshare LA Brings the Power of “Play” to Santa Monica appeared first on TechZulu.

article thumbnail

Out of Home Advertising Firms Merge

socalTECH

Santa Monica-based Fuelcast, which operates an advertising network at gas stations, said Thursday that it has merged with Bhootan, which provides out-of-home media at retail stores, to create a new company called Outcast. The new, merged company will be headquartered in Santa Monica. and McDonald's.

article thumbnail

GumGum Powers In-Image Ads On Rolling Stone

socalTECH

Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal.

article thumbnail

Outcast, PumpTop TV Launch Combined Joint Venture

socalTECH

Santa Monica-based Outcast , and Irvine-based AdtekMedia , the operator of out-of-home advertising network PumpTop TV, said today that the two firms have created a new, joint venture focused on at-the-pump displays. Tags: outcast pumptop adtekmedia advertising station network video screen merger acquisition.

Screening 100