Advertising Competition Metrics Satisfaction 
Startup Professionals Musings
SEPTEMBER 22, 2023
Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Know your customers intimately. Make your service deliver process “happy.”
Startup Professionals Musings
JANUARY 8, 2021
Train them fully, give them authority, make them accountable, and tie their pay to customer satisfaction. It must be understandable, written down, and verifiable, with regular measurements and metrics to make it real, benchmarked against the competition. Know your customers intimately. Make your service deliver process “happy.”
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Startup Professionals Musings
APRIL 27, 2022
How does any entrepreneur define the right balance, and then measure their performance against real metrics? Starting and running any business is hard work, so the last thing you need is “success” with no satisfaction. Even informal results can be your best advertising. The whole can be greater than the sum of the parts.
Startup Professionals Musings
FEBRUARY 8, 2015
Many startups and mature businesses have not yet accepted the fact that customer satisfaction and loyalty in this “always connected” age are about more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keeping satisfaction high. Marketing-driven customer acquisition.
Startup Professionals Musings
OCTOBER 11, 2013
Many startups and mature businesses have not yet adapted to the fact that customer satisfaction in this “always connected” age is more than product and service quality. But to engender loyalty, you have to be delivering a good experience and keep satisfaction high. Marketing-driven customer acquisition.
Startup Professionals Musings
JULY 28, 2019
How does any entrepreneur define the right balance, and then measure their performance against real metrics? Starting and running any business is hard work, so the last thing you need is “success” with no satisfaction. Even informal results can be your best advertising. The whole can be greater than the sum of the parts.
Startup Professionals Musings
APRIL 4, 2015
Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction. Don’t forget the metrics and analytics. Never “sell” or push out your message like conventional advertising.
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