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Advertising

Conference

Paid Search

Interview with Jonathan David, Tapstone

socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising

Advertising Santa Monica Startup Media

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry.

Competition

Competition Idealab Product CitySearch

Interview with Jonathan David, Tapstone

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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