socalTECH
OCTOBER 4, 2012
We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue.
socalTECH
JULY 1, 2014
The one with Weiden & Kennedy was instrumental, because it gave us access to some of the largest brands in the world, who are already spending money advertising on all of these digital platforms. In online TV or sites like Hulu, you get roughly twenty minutes of content, and after that you get a one or two minute video ad.
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Both Sides of the Table
NOVEMBER 8, 2010
The formation of Hulu was defensive – designed to stop another YouTube or Napster from emerging and causing disruption to the TV industry. Once this new service became popular then the media companies could control the rules of distribution & advertising. So it is quite lofty to compare hulu with OPEC. Here is my case: 1.
Both Sides of the Table
SEPTEMBER 17, 2013
You must find ways to get some distribution through other online partners like Hulu or package up shows for distribution on Roku or Xbox. I’m not saying networks shouldn’t be talent friendly – of course they should. But you must work hard to develop alternate distribution at websites like Yahoo!, MSN & AOL.
Both Sides of the Table
FEBRUARY 13, 2011
There are of course other outposts like Austin and Seattle. This potential merger is another example of media companies getting together in what seems like a monopolistic way that still might find itself as prey for market innovation of the future; like Hulu for example. Monetizing content is going to be a moving target.
Both Sides of the Table
JANUARY 5, 2016
The reason is that most people equate MCN with “YouTube aggregators” meaning people who sign up video creators, roll them up into a single content management system and then collect advertising revenue from YouTube. And of course SnapChat is relevant for younger video consumers. YouTube aggregation isn’t a business.
Startup Professionals Musings
JULY 2, 2010
Their revenue from advertising may approach one billion dollars this year, with most consumed by bandwidth and associated costs, YouTube isn’t even profitable yet. They are most optimistic about video advertising, rather than vlogging or other applications, since video ads have been the norm for a long time.
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