Berkonomics

FEBRUARY 22, 2018

A few of the recommendations were implemented over time, one with great effect and even a national advertising campaign behind it (that you surely saw on TV). Not all consultants give advice worth taking, of course. We were quite confident that our services would yield great, measurable results. But most were just ignored.

Sample 243

Sample Report Course Conference 243

Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. Of course, customer relationships, and penetration into new market segments are also critical elements. Of course, not every entrepreneur wants or needs to grow their business into a billion dollar enterprise.

Startup 151

Startup Course Sales Entrepreneur 151

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Web 117

Web Search Engine Optimization eBook Advertising 117

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Of course not. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. Why Is niche marketing important? This is easy.

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

JUNE 12, 2021

Of course, many are still fighting it as well, due to privacy concerns. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 152

Web Entrepreneur Software Review Google 152

Startup Professionals Musings

JUNE 17, 2023

Of course, relationships seldom fit neatly into a given level. All relationships require hard work, patience, understanding, as well as tactics and strategies designed to make them blossom, just as you have tactics and strategies for marketing, selling, advertising, production, distribution, and customer service. Marty Zwilling

Startup 127

Startup Guide Networking Help 127

Startup Professionals Musings

AUGUST 25, 2023

Of course, starting and running your own business comes with financial and personal risks, so I always recommend that you do your homework first, and follow some tried and proven strategies to improve your odds of success. Network extensively for partners, investors, and suppliers. These days, you can’t start and run a business alone.

Social Media 98

Social Media Metrics Media Tool 98

socalTECH

JANUARY 8, 2020

For an advertiser, you have to look at whether or not the message is even available to the audience. That, of course, is what you're selling to your advertisers. I got my start way back in New York at advertising agencies, on the broadcast TV and radio side, and this actually takes me back to my first love.

Media 150

Media Report Advertising Content 150

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

DECEMBER 8, 2021

Of course, the right approach is to be proactive along all the following fronts: Reputation management. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. You can’t ignore the fact that Facebook now has over 2.32 Keep up with the competition. Marty Zwilling.

Social Media 142

Social Media Media Platform Customer 142

Startup Professionals Musings

MAY 1, 2021

Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. You knew all along that you could do it. Reserve the same names on the leading social networks and blogs. Reign-in expenses.

Startup 160

Startup Patents Competition Social Network 160

Startup Professionals Musings

JANUARY 16, 2022

Of course, growth is implied in that equation, and is also required for maintaining a sustainable competitive advantage. Of course, growth is implied in every focus, and profit enables growth. Yet it took almost six years to become profitable, with revenue only from advertising.

Platform 118

Platform Snapchat Startup Course 118

Berkonomics

AUGUST 2, 2018

Competing on price alone is the most dangerous strategy of all, since other well-capitalized players can easily join the competition merely by dropping prices upon existing products, of course at the expense of its previous positioning as described above. Can you select and defend several of these at once, such as quality and elegance?

Pricing 226

Pricing Competition Examples Class 226

Both Sides of the Table

MARCH 12, 2016

Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. There is also a reported 8 billion videos viewed per day.

Snapchat 150

Snapchat Advertising Media Platform 150

Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. It’s worth a quick read. Underbelly.

Marketing 379

Marketing Startup SEM SEO 379

InfoChachkie

JUNE 16, 2016

To my surprise, when I told the Dean that I was learning nothing from the Core courses, he simply asked me what I wanted to take. I have included UCSB’s catalog course numbers in the event a student is interested in learning more about a particular class. This list is intended to cover non-obvious courses relevant to entrepreneurs.

Entrepreneur 100

Entrepreneur Class Course Writing 100

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 64

SEO Advertising Conference Social Media 64

Berkonomics

JULY 26, 2018

Sometimes, companies do this by creating demand where none existed before, such as for Listerine in the early days with a campaign to eliminate halitosis, the dreaded bad breath that consumers had no name for and did not think of as a need before that most successful advertising campaign.

Sales 226

Sales Customer Custom Pricing 226

Startup Professionals Musings

JULY 10, 2015

While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. It helps to understand how online advertising really works. For the advertiser, this is the cost-per-click (CPC) model. Advertisers see this as cost per impression (CPI) or cost per mille (CPM).

Advertising 99

Advertising PPC CPC Sites 99

Startup Professionals Musings

SEPTEMBER 20, 2020

Of course, relationships seldom fit neatly into a given level. All relationships require hard work, patience, understanding, as well as tactics and strategies designed to make them blossom, just as you have tactics and strategies for marketing, selling, advertising, production, distribution, and customer service. Marty Zwilling.

Startup 150

Startup Guide Help Course 150

Startup Professionals Musings

FEBRUARY 20, 2019

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Join relevant business associations.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising. Or can they?

Mobile 329

Mobile Advertising Media Marketing 329

Startup Professionals Musings

MARCH 20, 2021

For example, “sales are too low” may mean strong competitors, ineffective advertising, or a poor sales process. Select a solution, any solution, and then decide on a course of action. The more ways you can define a problem, the more likely it is that you will find the best solution. Iteratively question the cause of the problem.

Startup 156

Startup Entrepreneur Sales Course 156

Startup Professionals Musings

JULY 1, 2020

Of course, most of you expect that raising money will be difficult, as well as staving off competitors, and handling that occasional toxic customer. YouTube and Facebook, for example, both advertised themselves as dating sites until they recognized from results that the dating market segment was already over-saturated.

Entrepreneur 122

Entrepreneur Startup Course Examples 122

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Startup Professionals Musings

SEPTEMBER 22, 2022

Of course, you can’t possibly brand yourself if you don’t know who you really are. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution. I recommend you follow the principles outlines here to take the lead and hold it.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

DECEMBER 29, 2021

For example, when Children's Place was looking for brand awareness for their solution, Kidpik, they found the best way to reach the target audience of young girls was by enlisting a small army of pintsize social-media stars, rather than conventional advertising. Focus your marketing on real customer value.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

JULY 23, 2021

Customers, more than advertising, make your brand image in the market. Of course, we can all agree that the customer isn’t always right, but it does your brand no good to debate the issue. Pay close attention to social media and online feedback, and never respond defensively.

Examples 170

Examples Customer Custom Social Media 170

InfoChachkie

AUGUST 7, 2013

margins offered by YouTube, MCNs must drive fans to purchase merchandise, experience videos on wholly owned (non-YouTube) sites and directly negotiate sponsorships with advertisers, rather than solely relying on YouTube''s ad network. However, to move beyond the average 16.5% Fighting Nerds.

Course 190

Course Advertising Social Media Content 190

Startup Professionals Musings

AUGUST 17, 2022

Of course, how you do this effectively is critical. Build and advertise yourself as a “brand” that is the best at what they do. I’m convinced that great results are better than great ideas, and a great perception of you as a person is better than both ideas and results. Your first priority should always be to sell yourself.

Tips 121

Tips Social Media Mentor Technical Review 121

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Other then to come hang with the TZ crew of course.

SEO 40

SEO Advertising Conference Social Media 40

Both Sides of the Table

DECEMBER 17, 2013

“We don’t have budget for that this year” “I don’t believe in social media advertising.” Not always, of course. One of the questions I used to ask in any recruiting meeting for a senior hire or even a junior sales rep is as follows: “When you run sales campaigns do you prefer to .

Sales 375

Sales Technical Review Organization Case Study 375

socalTECH

OCTOBER 4, 2012

We teach through video tutorials, with courses around specific sites, like how to make content for FunnyorDie, taught by one of the staff writers from FunnyOrDie. We also talk about creating things specifically for the web, how to distribute on the web, and how to build a revenue stream aside from advertising revenue.

Web 187

Web Content Startup Education 187

TechCrunch LA

MAY 13, 2018

For concertgoers, rolling up to the concert in Supreme sweats, Yeezys, Adidas, Pumas… and, of course, Nikes, the SNKRS stash drop would be a surprise. For folks who had downloaded Nike’s SNKRS app, they’d be able to buy and reserve a pair of Kendrick Lamar’s limited edition Cortez Kenny IIIs at the concert.

Los Angeles 227

Los Angeles Report Activity Sales 227

Startup Professionals Musings

OCTOBER 9, 2020

Of course, as you work with contract players, explore the potential for a long-term relationship, and wait until your organization matures to pursue career positions. You can advertise your “greener” strategy, which today will get you greater customer loyalty and advocacy. Focus on a very flat organization, with minimal hierarchy.

Competition 168

Competition Startup Demand Training 168

Startup Professionals Musings

FEBRUARY 25, 2022

The relationships are online, with influencers other than your advertising and promotions setting the trends, customers deciding where to buy, and how much they’re willing to pay. I’m convinced you need to face reality – success with customers now requires developing a whole new relationship with your customers.

Demand 126

Demand Customer Custom Startup 126

Berkonomics

APRIL 8, 2021

And of course, that could easily require a large amount, far beyond the capability of a small company looking for its initial audience. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. And yet, word of mouth sometimes is all that is needed.

Sites 156

Sites Product Social Network Press 156