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How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

“We don’t have budget for that this year” “I don’t believe in social media advertising.” We will have to build (or buy) technology in this area.” She might gladly tell you who gets decisions made, who is a pain in the arse, who is super technical, etc. Not always, of course.

Sales 375
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Of course, everyone is happy when the numbers keep going up, but the data needs to be mined constantly for deeper meanings and trends. Variable cost percentage.

Metrics 100
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10 Keys To A Credible and Trusted Internet Web Domain

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.

Web 117
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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

Technology environment savvy. Of course, many are still fighting it as well, due to privacy concerns. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 152
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10 Tips On Self-Promotion To Solidify Your Leadership

Startup Professionals Musings

Of course, how you do this effectively is critical. Technical skills are important, but your ability to build and nurture relationships with others is more important for leadership growth and career advancement today. Build and advertise yourself as a “brand” that is the best at what they do.

Tips 121
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. Of course reciprocity matters so they would all leap into action. But it wasn’t to be.

Marketing 379
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10 Ways To Highlight The Credibility Of Your Website

Startup Professionals Musings

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Highlight interviews and reviews from recognized industry sources, and news sources. Add a modest advertising presence. Highlight personal presence and testimonials.