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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

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Interview with Robert Flynn, Aggregage

socalTECH

The startup is headed by Robert Flynn --a former VC, and co-founder of Liquid Audio, and most recently head of Modern Feed, the company that is now Clicker--who talked with us about his new company. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. What is Aggregage?

Startup 162
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis).

Mobile 282
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Africa’s Largest and Fastest Growing Social Network | Interview with LAGbook’s Chidi Nwaogu

Tech Zulu Event

Then I (Chidi) brainstormed on a little yet brilliant idea to verify who’s right and not. But we cannot deny the fact that some people are shy or uncomfortable to walk up to others and introduce themselves or business ideas. This idea is prohibited by the policy of some social networks to add only the people you know.