Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What is CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

Both Sides of the Table

MARCH 30, 2010

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. Both of his co-founders worked with him previously and both worked on ad management platforms. Enter Burstly.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

MARCH 21, 2013

To give you some numbers, we now have a network of 230 million unique visitors per month, and over 20 percent of that is mobile. We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. What are the major business areas Oversee is focused on nowadays?

Mobile 224

Mobile CTO Hire CPC Web 224