socalTECH

APRIL 10, 2018

Matt Stodder: The most important thing is to understand their customers, and who they are going after. They really have to have an understanding of why their product exists, why their project exists, who the market is for their product. They fail to understand what the market is, what their differentiation is to their customers.

Startup 172

Startup Seed Funding Mentor Ideas 172

socalTECH

OCTOBER 6, 2017

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Depending on who you are, and where you are, we can deliver different advertising. We split that advertising revenue with our partners.

Mobile 162

Mobile Platform El Segundo UCLA 162

Both Sides of the Table

FEBRUARY 7, 2010

If your last company was Apple, Blackberry, AdMob or JAMDAT and you have some experience in the sector then I know that your product will have your experiences baked into it. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. version of their product was. Are you launching a mobile application?

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Both Sides of the Table

APRIL 15, 2010

I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. It offers Internet radio targeted advertising and is growing really well. uh, hello!

Venture Capital 271

Venture Capital Capital Google Platform 271

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

MARCH 11, 2011

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.

Competition 350

Competition Idealab Product CitySearch 350

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. In fact, Customer Experience (CX) turns the product development chart upside down.

Customer 72

Customer Custom Blogging Startup 72