Advertising Custom Development Customer Product 
socalTECH
APRIL 10, 2018
Matt Stodder: The most important thing is to understand their customers, and who they are going after. They really have to have an understanding of why their product exists, why their project exists, who the market is for their product. They fail to understand what the market is, what their differentiation is to their customers.
socalTECH
OCTOBER 6, 2017
If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). We're the official mobile app for whatever our customer is. Previous to this, I ran a custom, mobile application development shop.
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Tech Zulu Event
NOVEMBER 6, 2012
Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. What IMVU thought was game changing technology was not why customers used the software.
Both Sides of the Table
FEBRUARY 7, 2010
If your last company was Apple, Blackberry, AdMob or JAMDAT and you have some experience in the sector then I know that your product will have your experiences baked into it. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. version of their product was. Are you launching a mobile application?
Both Sides of the Table
APRIL 15, 2010
I think the best solution for the social networking era is “in-stream&# advertising. Golden rule of branding for me: 1) name your company or product your URL and 2) don’t paint yourself into a corner. &# Tweet&# = corner. It offers Internet radio targeted advertising and is growing really well. uh, hello!
SoCal CTO
JUNE 9, 2010
Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Putting customers first. Legendary customer support. Guide to Evaluating Startup Ideas - Tony Wright dot com , May 27, 2010 A great developer I once worked with was kvetching at lunch one day.
Both Sides of the Table
MARCH 11, 2011
I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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