socalTECH

OCTOBER 6, 2017

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Previous to this, I ran a custom, mobile application development shop. For them to use us, it's a fraction of that to subscribe to our service. How did you get into this?

Mobile 162

Mobile Platform El Segundo UCLA 162

Startup Professionals Musings

APRIL 28, 2014

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

Both Sides of the Table

FEBRUARY 7, 2010

I’ll publish the final post in this series this week and then move on to my next series – sales & marketing. I’ll be covering my PUCCKA sales methodology. He wanted to launch his next venture in financial services because it was a bigger industry. It will be controversial – I know.

Entrepreneur 267

Entrepreneur Startup SaaS San Diego 267

Startup Professionals Musings

FEBRUARY 22, 2013

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. Tech support is sales. Here’s why.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

DECEMBER 1, 2010

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. Chief Brand Officer. Chief Risk Officer.

Startup 90

Startup CTO Hire Cloud Computing CIO 90

Tech Zulu Event

NOVEMBER 6, 2012

Both companies were spending big bucks to advertise yet the offer left me cold and I must not be alone in this as both companies have slumping sales. These two ads showed how disconnected from their customers these once industry leaders have become. IMVU wasted time and money building stuff that did not drive sales.

Customer 72

Customer Custom Blogging Startup 72