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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again.

Marketing 150
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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

. + web storage, elastic computing) from how you consume the Internet as a user (the front end – HTML). Brands took out advertisements espousing their “AOL Keyword.&#. The initial web HTML / browser experience was very limited. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change.

Web 300
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They controlled distribution to the masses.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Jonah was working on his masters thesis and he asked Nike to produce a customized shoe with the word “Sweatshop” on it. Video is the new HTML.” He thinks the history of media businesses show that they have three fundamental pillars: news, entertainment and advertising and you need to be great at all three of these things.

Buzzfeed 210