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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Then something even more amazing happened.

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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

Scaling thru Outsourcing. Journalism: How to Talk to Your Audience Again. Strategy to Get Your First 100 Paying Customers (bigMETHOD, Mixergy, Appsumo, Zaarly). Funding: The New Indie: BONA FIDE film. Startups: Demystifying the PR Process for the Lean Startup (Symphony PR). Moral Psychology and Big Data Singularity.

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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Zondigo, Inc.

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Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet advertising is good.

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Frank Addantes FounderBlog: GoogleClick - Who owns your cash register?

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ▼ April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Zondigo, Inc.

Google 40
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Frank Addantes FounderBlog: Elements of Sustainable Companies

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Zondigo, Inc.

Company 40
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Frank Addantes FounderBlog: Just Say What it Is

Frank Addante

About Frank Addante > (from the Silicon Valley Business Journal) Twitter Updates follow me on Twitter Blog Archive ► 2010 (2) ► June (1) Part II: Optimized for Profitability ► February (1) Get Out of the Office! Outsourcing ► April (1) GoogleClick - Who owns your cash register? A BIG THANK YOU. Zondigo, Inc.

Startup 40