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Rubicon Project Hails Growth, New Customers

socalTECH

The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.

Customer 220
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Advertising Tech Firm Lucidity Raises $5 Million

L.A. Business Journal

Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.

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Fisker Automotive Plans Big WSJ Ad Push

socalTECH

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media.

Journal 140
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Combustion Matters More Than Scale

InfoChachkie

A version of this article previously appeared in The Wall Street Journal . Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

RSS 206
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Interview with Tom Grasty, Stroome

socalTECH

We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. We've been in discussions with news organizations to use the platform, including with large organizations and journalism sites. It's in advertising, public relations, and for the last fifteen years, television.

Journal 187
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Combustion Matters More Than Scale

InfoChachkie

A version of this article previously appeared in The Wall Street Journal . Such fit exists when a profitable customer acquisition model can be repeatedly executed with consistent results and without the need of heroic efforts. Advertising - "We will monetize our customers via online ads.". Don''t Define Scale Too Early.

Journal 147
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team.

Startup 363