Evite Names Advertising SVP
socalTECH
AUGUST 22, 2018
Los Angeles-based online invitations service Evite has named Diane Malloy as its new Senior Vice President of Advertising and Advertising Operations, the company announced this morning.
Advertisers Stick With GumGum’s AI Technology
L.A. Business Journal
JULY 5, 2021
After more than 15 years working in the advertising industry, Charlotte Cochrane understands the power of a well-placed ad to boost a brand’s sales.
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Specific Media Adopts Advertising Option Icon
socalTECH
NOVEMBER 4, 2010
Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.
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Advertising Tech Firm Lucidity Raises $5 Million
L.A. Business Journal
AUGUST 13, 2019
Marina del Rey advertising technology outfit Lucidity has raised a $5 million Series A round of funding to invest in engineering, product development and customer support.
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AdGreetz Rolls Out Automated, Personalized Ad Marketing Platform
socalTECH
APRIL 17, 2019
Los Angeles-based AdGreetz , which develops personzlied advertising technology, announced a new product this morning, and automated and integrated marketing platform it calls AdChef. READ MORE>>.
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133 Rubicon Project Hails Growth, New Customers
socalTECH
APRIL 30, 2013
The startup says it added more than 200 new publishers and 100 new buyer channels for the six months ended March 31, 2013, and that its customers now include more than 500 of the world''s premium publishers, including eBay UK, Time, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many others.
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Silicon Beach Report May 24: Snapchat Offering Discounts to Advertisers
L.A. Business Journal
MAY 24, 2017
Snapchat offering discounts to advertisers, Aerojet Rocketdyne engines to power experimental military spaceplane, and podcast search engine launched.
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Silicon Beach Afternoon Report June 20: Snapchat Expands Advertising
L.A. Business Journal
JUNE 20, 2016
Snapchat expands advertising, Mashable acquires Cinefix, Clearlake Capital buys Vision Solutions, and more.
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Silicon Beach Report Aug. 26: Snapchat to Rollout Behavior Targeting for Advertisers
L.A. Business Journal
AUGUST 26, 2016
Snapchat to rollout behavior targeting for advertisers, Thrive Market making pitch to be affordable online Whole Foods, and SpaceX’s Dragon capsule splashes down in ocean.
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Silicon Beach Report Feb. 9: Snap Is Trying to Lure Instagram Advertisers by Offering Them Free Ads on Snapchat
L.A. Business Journal
FEBRUARY 9, 2018
Snap is trying to lure Instagram advertisers by offering them free ads on Snapchat; Elon Musk explains why SpaceX prefers clusters of small engines for the Falcon Heavy; and digital media drives entertainment employment growth in Los Angeles
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Fisker Automotive Plans Big WSJ Ad Push
socalTECH
JUNE 22, 2012
Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media.
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Trust Aims to Help Small Businesses Make Smarter Ad Buys
L.A. Business Journal
SEPTEMBER 6, 2021
s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s
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TikTok Opens Creator Marketplace to Influential
L.A. Business Journal
SEPTEMBER 3, 2021
Partners like Influential will have access to first-party TikTok data that can help them identify creators for advertising campaigns.
Advertising 274
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Trust Aims to Help Small Businesses Make Smarter Ad Buys
L.A. Business Journal
SEPTEMBER 6, 2021
s revenue product strategy team, James Borow said he has seen firsthand the struggles that small businesses face in advertising and marketing. As an alum of social media giant Snap Inc.’s
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News-reading app Flipboard expands local coverage, including coronavirus updates, to 12 more US metros
TechCrunch LA
MARCH 26, 2020
It has now added to the list of partners local news service Patch and ProPublica, including its Local Reporting Network partners and its collaborative journalism project Electionland. Louis Post-Dispatch. Patch alone is putting out more than 200 local coronavirus stories per day.
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Ryff Raises $12 Million For 3D Ad Placement
L.A. Business Journal
AUGUST 4, 2021
an advertising technology startup, has raised $11.7 Ryff Inc., million in funding.
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GumGum Powers In-Image Ads On Rolling Stone
socalTECH
OCTOBER 5, 2016
Santa Monica-based ad technology developer GumGum --which injects contextually relevant ads into images on publishers' websites, said today that it has signed a renewed partnership with Wenner Media, the publisher of Rolling Stone , Us Weekly and Men's Journal. Financial details of the renewal were not announced.
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TvScientific Targets Connected TVs With New Ad Technology
L.A. Business Journal
APRIL 19, 2021
is creating new ways for advertisers to reach viewers and access valuable data to evaluate the success of campaigns. With a growing number of Americans viewing television content through smart TVs and connected devices, newly formed startup TvScientific Inc.
Technology 200
200 Perfect Market Names Chief Strategy Officer
socalTECH
MARCH 1, 2010
Perfect Market is developing software to automatically monetize long tail content from newspapers and other publishers, by matching their archive articles and applying SEO, social media, and other techniques--as well as matching advertisers--to that content. READ MORE>>.
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LA Times Vets Launch Ebyline, Gain Angel Funding
socalTECH
SEPTEMBER 9, 2010
According to his LinkedIn profile, Momary was previously VP of Multimedia Advertising at the Ventura County Star, and a Regional Advertising Manager at the Los Angeles Times, as well as serving as an Account Executive at Cars.com. Tags: publish market journalism content publishing marketplace capital venture ebyline.
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149 SRAX Raises $5.5 Million to Fuel European Expansion
L.A. Business Journal
SEPTEMBER 4, 2019
Advertising technology software firm SRAX Inc. announced Tuesday it will bring its product offerings to Europe, an expansion made possible by the closing of an Aug. 12 equity worth $5.5
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Tech Company Vana Helps Cannabis Companies Build Their Brands
L.A. Business Journal
APRIL 19, 2021
founder and Chief Executive Sheldon Owen saw that companies selling cannabis products would need technological tools to advertise in compliance with regulations. Vana Technologies Inc.
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Vertebrae Launches Augmented Reality E-Commerce Platform
L.A. Business Journal
NOVEMBER 12, 2018
Santa Monica-based augmented reality advertising and software provider Vertebrae announced Nov. 12 the launch of its new e-commerce AR platform, Axis.
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GumGum Lands $75 Million Investment From Goldman Sachs
L.A. Business Journal
APRIL 19, 2021
Santa Monica-based advertising technology company GumGum Inc. announced a new $75 million investment April 13 from the growth equity division of Goldman Sachs Group Inc.
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130 Hydra Executives Clash, End Up in Court
socalTECH
AUGUST 26, 2009
Beverly Hills-based Hydra LLC , an Internet advertising company which has been seeing major growth in the last couple of years, has apparently hit a major snag, as the company has become embroiled in lawsuits associated with the departure of three of the four founding partners at the firm. Tags: online advertising media hydra.
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Magnite Sells $350 Million in Notes to Fund SpotX Deal
L.A. Business Journal
MARCH 22, 2021
Advertising technology company Magnite Inc. announced March 15 that it plans to raise $350 million in a private debt offering that will partially fund its planned acquisition of SpotX Inc.
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Interview with Tom Grasty, Stroome
socalTECH
JUNE 30, 2010
We saw that we had traction in the journalism and news organization marketplace, so we concentrated on that area. We've been in discussions with news organizations to use the platform, including with large organizations and journalism sites. It's in advertising, public relations, and for the last fifteen years, television.
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Solving for Banner Blindness. Solve Media.
Both Sides of the Table
SEPTEMBER 20, 2010
In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.
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MediaLab acquires messaging app Kik, expanding its app portfolio
TechCrunch LA
OCTOBER 19, 2019
At the time, the company was one of a clutch of anonymous apps — including Secret and YikYak — that raised tens of millions of dollars to offer online iterations of the confessional journal, the burn book, and the bathroom wall (respectively).
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153 Best of 2012: Dollar Shave Club's Launch Video, Red Bull Stratos
socalTECH
DECEMBER 24, 2012
According to the Wall Street Journal today, Santa Monica-based Red Bull 's sponsorship of Felix Baumgartner's skydive from space, and fellow Santa Monica company Dollar Shave Club 's launch video made the list. What were the best ads for 2012? Dollar Shave Club is the Science Inc.
Snap Rolls Out Shows, New Lenses
L.A. Business Journal
JULY 6, 2020
In a series of moves seemingly made with one eye on advertisers and the other on rapidly growing competitor TikTok, Snap Inc. recently announced shoppable shows, rolled out music lenses and signed partnerships with third-party developers.
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130 Venice’s System1 Raises $270 Million
L.A. Business Journal
SEPTEMBER 19, 2017
Venice advertising technology firm System1 announced on Monday that it had completed a $270 million financing round led by New York-based Court Square Capital Partners.
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214 Snap and Time Warner Sign $100 Million Content Deal
L.A. Business Journal
JUNE 19, 2017
The deal, reportedly valued at $100 million, will include both entertainment and advertising content. and Time Warner Inc. announced a global partnership to develop made-for-Snap shows over the next two years.
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210 Tech and Entertainment Have a Home in Silicon Beach
Tech Zulu Event
JUNE 10, 2014
The Los Angeles Business Journal recently reported data compiled by SoCalTech.com showing that “L.A. According to the Wall Street Journal , these included Ooma founder Andrew Frame purchasing in Bel Air, and Facebook head of market development Matt Jacobson buying in Manhattan Beach. In West L.A.,
Entertainment 108
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AdQuick Raises $6 Million
L.A. Business Journal
FEBRUARY 21, 2020
Outdoor advertising software company AdQuick Inc. raised a $6 million Series A to expand its sales, marketing and engineering teams.
Advertising 130
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GumGum Gains $22 Million
L.A. Business Journal
FEBRUARY 13, 2020
Artificial intelligence and advertising firm GumGum raised a $22 million Series D funding round from existing investors.
Silicon Beach Report Sept. 25: Video Game Voice Actors End 11-Month Strike
L.A. Business Journal
SEPTEMBER 25, 2017
Video game voice actors end 11-month strike, Snapchat’s new augmented reality effect transforms the sky and OpenX acquires two advertising technology companies.
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Combustion Matters More Than Scale
InfoChachkie
JULY 15, 2013
A version of this article previously appeared in The Wall Street Journal . Advertising - "We will monetize our customers via online ads.". Tenderfoot Boy Scouts are taught to differentiate between the three combustibles required to build a sustainable fire: tinder, kindling and fuel wood.
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RebelMouse Raises $10.25 Million In Series A Funding For Growth
Tech Zulu Event
AUGUST 7, 2013
Some of the top brands include Wall Street Journal, Times, Forbes, GE, Mashable, Fox TV, SyFY, Bravo, AOL, USA Networks and ProSieben and many others. Andrea Harrison from PepsiCo Beverages and Jake Beckman from Bloomberg TV to its team to help it disrupt the social publishing and advertising space. The post RebelMouse Raises $10.25
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Maple Media Acquires Banana & Co. Gaming Portfolio
L.A. Business Journal
DECEMBER 10, 2018
Mobile advertising firm Maple Media announced Monday it acquired the intellectual property rights to San Francisco-based game developer Banana & Co.’s s game portfolio.
Media 113
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Silicon Beach Report Aug. 29: Children’s Hospital LA Expands VR Training
L.A. Business Journal
AUGUST 29, 2018
More VR training for med students at CHLA; MoviePass rival Sinemia announced new subscription service; lineup announced for new advertiser pitchfest NewFronts West conference.
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eHow Launches New Women's Channel
socalTECH
OCTOBER 4, 2011
That list includes such women as Kara Swisher, the well known Wall Street Journal journalist--who ironically has been one of Demand Media's bigger critics--Olympic snowboarder Gretchen Bleiler; Yin Yin Wu of "Startup School", and many others.
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Verb Technology Reports First Quarter Earnings
L.A. Business Journal
MAY 16, 2019
Hollywood-based interactive video advertising Verb Technology Company Inc. reported its first quarter earnings May 16, posting a loss despite an overall revenue increase in its first earnings report since going public.
Report 100
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Lucidity Announces $5 Million Funding Round
L.A. Business Journal
AUGUST 15, 2018
Marina del Rey advertising blockchain firm Lucidity (an affiliate of KR8OS Inc.) announced Aug. 15 it completed a funding round of $5 million in total, comprised of investments from six venture capital firms.
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