Berkonomics
APRIL 21, 2022
We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. Expand your definition of advertising to include four, not just two methods of finding your potential customers.
Berkonomics
DECEMBER 22, 2022
Repeat customers, raving fans, angry backlashers, commodity shoppers. First, negative kinds of loyalty: Here’s another way to look at the ladder to an ideal customer loyalty relationship. Customers hate this, especially when they have a complaint. Worse yet, customers attained through these sources are rarely loyal at all.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MAY 15, 2023
Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. Now customers seek out people who are willing and able to add value, with expertise and insight, even before they have a product. The key is consistency.
Startup Professionals Musings
NOVEMBER 20, 2022
As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.
TechCrunch LA
OCTOBER 9, 2020
did his first live stream with the gaming superstar Dr. Disrespect , he turned to Mojichat to create the pop-up onscreen emote that danced above a logo from Scuf Gaming , a retailer of customized controllers. As Odell Beckham Jr. Alongside his wife, Janelle, Greene built Mojichat into one of the premier names in avatar development. .
Startup Professionals Musings
AUGUST 22, 2021
Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.
Startup Professionals Musings
MARCH 29, 2021
New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. Some call it a move from always “ hunting ” for new customers in the wild, to “gardening” or nurturing loyalty and value from the ones you already have.
Expert insights. Personalized for you.
156 
Let's personalize your content