How Online Video Companies Can Increase Margin and Build Better Businesses
Both Sides of the Table
SEPTEMBER 17, 2013
So the goal should be to have some formats that require talent who have become large in their own right and can demand rev shares of 70-90%. The benefit of networks is that you can hand curate the videos that run in the network providing higher-quality, better control and more brand-safe content for advertisers.
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