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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. So What is This Underbelly of Which You Speak?

Marketing 379
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How I Use Visualization to Drive Creativity

Both Sides of the Table

It’s how we package our company story and drive our press coverage. The creative process - Whenever I need to do any task that requires insight I have to be able to visualize – to literally SEE the decision framework. My framework gives me a deeper understanding of the sector. Many people are visual thinkers.

Writing 356