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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks? And so it goes with social networking. The Past (1985-2002).

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The Web is Against the Ropes, But it’s Not Dead

Both Sides of the Table

. + web storage, elastic computing) from how you consume the Internet as a user (the front end – HTML). Brands took out advertisements espousing their “AOL Keyword.&#. The initial web HTML / browser experience was very limited. And now brands are advertising “www.facebook.com/brandname.&# Plus ça change.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again. Having fun again.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

Around 2001 Jonah was studying at MIT Media Lab and began running experiments in viral stories in an era before smart phones (2007) and before social networks took off (2004–2007) and before YouTube (2005). Video is the new HTML.” I asked Jonah in my interview how he became this viral guru. Back then there were “email forwards.”

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How brain-amputated developers created the social media plague

SoCal Delicious

For example Twitter , where gazillions of bots [type A] follow other equally superfluous but nevertheless very busy bots [type B] that automatically generate 27% valuable content (links to penis enlargement tools) and 73% not exactly exciting girly chatter (breeding demand for cheap viagra).