Startup Professionals Musings

OCTOBER 7, 2020

Unfortunately, even today many engineers and product developers believe that marketing is just for advertisements. All the technical people I know laughed when Amazon patented their big red button for a “one-click-buy,” but many pundits now attribute their scaling success to this simplification for the average customer.

Startup 141

Startup Custom Customer Design 141

Startup Professionals Musings

APRIL 28, 2014

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.

CTO Hire 100

CTO Hire Funding Cloud Computing CIO 100

Startup Professionals Musings

FEBRUARY 22, 2013

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.

Startup 97

Startup Invest CTO Hire Cloud Computing 97

Startup Professionals Musings

DECEMBER 1, 2010

What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. If your business is managing contracts and patents, it makes sense, but the CLO for most startups is LegalZoom on the Internet.

Startup 90

Startup CTO Hire Cloud Computing CIO 90