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Demand Media Targets Food Advertisers

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Santa Monica-based Demand Media , the online content publishing empire of Richard Rosenblatt, announced this morning that it has launched a new, specialized offering for food advertisers. The firm said it has combined part of Demand Media's network, eHow.com, and LIVESTRONG.com to reach consumers making food-related choices.

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Demand Media Launches New Social Ad Units

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Looking to enhance the advertising units on its network of sites, Santa Monica-based Demand Media said today that it has launched a new set of "social feed ads" to its advertisers. Demand Media said the new tools integrate custom, real-time social feeds into rich media ads featuring video, audio, Flash, and HTML5.

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Catching Up With Joanne Bradford, Demand Media

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Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. What is Demand Media doing nowadays? eHow Spark! It's all about social signals.

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Demand Media Hires Ad Sales Head

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Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels. READ MORE>>

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Making Money on YouTube | Audience First, Cash Second

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Nick Tran, Social Media Director for Taco Bell said, “The new entertainment for teens is YouTube. For me, VidCon is already too big, having gone for 3 years now, but it’s crazy to think most of these big media companies are seeing the YouTube cultural fan phenomenon for the first time. They get that no one wants to be sold to anymore.