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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. TechZulu, What’s Trending and Business Rockstars radio will be covering live from Silicon Beach Fest via livestream , radio and social media. Social Media.

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Top 29 Startup Posts May 2010

SoCal CTO

Now, thanks to social media, you don't have to outspend. Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising.

Startup 248
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Silicon Beach Fest Celebrates Tech Startups and Hollywood in LA | Pics, Highlights and What’s Next!

Tech Zulu Event

. “Let us come together and celebrate…” The mashup theme was reflected in the SBF programming, which included panels highlighting accelerators, VCs, startups, developers, movies, TV, music, web content, art, fashion, social good, surf & skate, and more. Many also use low-cost social media to promote.

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TechZulu Live from StartupDemo

Tech Zulu Event

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. For those of you who may not know about StartupDemo, it is an event that TechZulu and Schmoozd have partnered up to bring you some of the hottest startups around.

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StartupDemo Was a Huge Success!

Tech Zulu Event

We would like give a huge thank you to Social Media Week and the supportive startup community here in Los Angeles. Mark Suster , GRP Partners. Topic discussion: Impact of social media on startups and on funding leads for investors. Investment trends in startups that are about or related to social media.

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Why You Should Start a Company in. Los Angeles

SoCal Delicious

Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s before which is second-time entrepreneurs. of Internet entrepreneurs following up on the successes of the first generation (Overture, etc.). startup scene so hot. What makes L.A. a great place for startups?