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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This was their next act so they brought domain knowledge.

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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 1) Mobile web. 2) Advertising in the Facebook ecosystem. Earlier today, we talked with Greg Martin at Archer Venture Capital.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web.

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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). He knows the ad management and ad network businesses. Now, the details … 1.

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Top 29 Startup Posts May 2010

SoCal CTO

Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent.

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