Funding a Startup from Advertising is a Vain Dream
Startup Professionals Musings
JANUARY 6, 2011
One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Advertisers do not pay for each ad view, but only when the ad is clicked on.
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