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eHarmony In Advertising Push, As Warren Revamps Firm

socalTECH

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. eHarmony explained that they are looking to "further differentiate" the company, and inspire more individuals to come to the site.

eHarmony 170
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Six ways to make your site-app-product go viral.

Berkonomics

Not every new game-related site is a Steam, and surely not every social network is a Facebook. It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. The post Six ways to make your site-app-product go viral.

Sites 156
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Have you heard? Eyeballs aren’t everything.

Berkonomics

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. Email users, continue here… ] That is the quandary which entrepreneurs face today in building models for new companies around a web presence. Remembering the insanity before 2000.

Metrics 296
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6 Lessons Most Entrepreneurs Only Learn On The Street

Startup Professionals Musings

In my role as a mentor to aspiring entrepreneurs, I find that most have the technical challenges well understood, but many are a bit short on some basic street smarts , or basic business realities. Start with a range of platforms, including social media, advertising, and a great website.

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Coull Entrepreneurs Get More Customers

InfoChachkie

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 226
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Eight Repeat Entrepreneurs To Watch In SoCal

socalTECH

One complaint we sometimes hear from venture capitalists visiting Southern California for the first time, is the difficulty of finding experienced entrepreneurs and executives. socalTECH.com has mined its proprietary database of high tech companies and entrepreneurs and identified just a few of the repeat entrepreneurs to watch in the region.

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5 Challenges No Entrepreneur Anticipates In A Startup

Startup Professionals Musings

Every entrepreneur I know finds it a challenge to balance the joys of entrepreneurship against a set of frustrations they never anticipated. The norm for entrepreneurs is to be optimistic on revenue projections, and miserly on funding needs. Getting to the next level of growth is a constant challenge. Scaling a business is hard.