Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. The most challenging time is your first couple of years, when your site is unknown, and your page-views are low. Advertisers do not pay for each ad view, but only when the ad is clicked on.

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

JULY 10, 2015

To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes. It helps to understand how online advertising really works. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.

Advertising 99

Advertising CPC PPC Sites 99

Startup Professionals Musings

MARCH 12, 2012

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. The most challenging time is your first years, when your site is unknown, and your page-views are low. Advertisers do not pay for each ad view, but only when the ad is clicked on.

CPC 106

CPC PPC Startup Advertising 106

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. At that time, monetizing by advertising didn't exist, and web developers were having to hand roll those experiences. plus range.

Startup 162

Startup Content Advertising Sites 162

socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Custom 164

Custom Customer Advertising SEM 164