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DataPop Gets $1.7M

socalTECH

Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. DataPop was founded Jason Lehmbeck and John Zimmerman, both of whom have been at Overture and Yahoo!

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ReachLocal Opens UK Office

socalTECH

ReachLocal, which provides services that help local businesses buy search engine advertising, said it has launched ReachLocal UK Ltd., ReachLocal's paid search ads are placed in Google, Yahoo!, The firm is venture backed by VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund. READ MORE>>

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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. billion to Yahoo! plus a large settlement on patent disputes paid from Google) so Bill did well on it. Especially when he’s surrounded by Danny Rimer (who funded Skype, MySQL, Last.FM

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. So he launched a company with exclusively paid search. Shopping.com.