socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

Advertising 253

Advertising Mobile OpenX Software Review 253

socalTECH

MARCH 22, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue said Progrexion has seen an increase of 630% in sales due to its pay-per-call campaigns since launch in July of 2010.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

socalTECH

DECEMBER 30, 2010

All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 1) Mobile web.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? was the “static&# web. Then came blogs.

Ideas 286

Ideas Advertising Google Technical Review 286

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). So what about the ad management business excites me? Enter Burstly. What does it do?

Mobile 282

Mobile Invest Company Companies 282

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. OTHER DEALS: 1.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

SEPTEMBER 20, 2010

Stewart Roberts , President of Orange County of Tech Coast Angels. Mark Suster , GRP Partners. Social Rewards helps leverage your existing loyalty program and turn it into a distribution platform via social media. Novimap is an online and mobile mapping platform. Be sure to tune in at 5:30pm PT.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71