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The topic of whether in-stream advertising has heated up. I myself recently covered the topic when I spoke about why GRPPartners invested in Ad.ly. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. GRPPartners invested in GoTo.com which rebranded as Overture.
If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?
Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue said Progrexion has seen an increase of 630% in sales due to its pay-per-call campaigns since launch in July of 2010.
Advertising has driven the majority of Internet innovation. My firm GRPPartners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great. Then came blogs.
All this week, we are sharing the opinions of some of the top influencers in Southern California's high tech community. We asked the same five questions of a variety of top technology entrepreneurs, investors, and others, to hear what they're thinking about, and are sharing it here over the next two weeks. 1) Mobile web.
But VC is an “illiquid asset&# so funds didn’t disappear quickly - In 2000/01 the stock market quickly adjusted punishing investors in the NASDAQ and in individual public technology stocks. side note: our last fund at GRPPartners is currently ranked as the 5th best performing fund of the year 2000. VC will shrink.
I’m very pleased today to announce that I invested, on behalf of GRPPartners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). What does it do? it has built in iPad support from Day 1. Now, the details … 1.
Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces.
Stewart Roberts , President of Orange County of Tech Coast Angels. Mark Suster , GRPPartners. Tech Coast Angels is ever-mindful that some of the world’s greatest companies began with angel investments and we take our commitment to that tradition seriously. Be sure to tune in at 5:30pm PT. Adrenaline Fueled Angel.
Stewart Roberts , President of Orange County of Tech Coast Angels. Mark Suster , GRPPartners. Tech Coast Angels is ever-mindful that some of the world’s greatest companies began with angel investments and we take our commitment to that tradition seriously. Panel speakers: Paige Craig , aka. Adrenaline Fueled Angel.
He kicked off the fest with his opening keynote, saying LA is a unique city of mash-ups, where tech, startups and entertainment – plus creativity, cultures, and passion – mix with successful results. Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more.
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