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Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. Our self service product right now is what we used to develop ads, but you have to know things like Javascript. The HTML5 platform that we use is also available as a self service tool to customers.
Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. The technology behind the effect has since increased to HTML 5 canvas thus increase in commercial tools for that exact purpose. Interactive experiences.
It’s central standard was HTML (hyper text markup language) that described how we would show data on computer screens. When web browsers (the programs that can read and interpret HTML) were popularized they were “dumb.” The WWW is the presentation layer. And that’s what happened. Apple had a store.
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